WhatsApp Cloud App FAQ

Yes. The WhatsApp Cloud API is provided by Meta, so you must:

• Have a Meta (Facebook) developer account

• Set up your WhatsApp Cloud API configuration through Meta

Rocket.Chat connects to your existing Meta setup.

WhatsApp Cloud API uses conversation-based pricing, defined by Meta.

• Charges are based on conversation types (user-initiated or business-initiated)

• Pricing varies by region and message category

Rocket.Chat does not charge additional fees for WhatsApp conversations when using the WhatsApp Cloud App.

For full details, refer to Meta’s conversation-based pricing documentation.

By default, the WhatsApp Cloud API supports:

• Up to 80 messages per second (MPS)

• Up to 500 MPS with approval from Meta

This includes both text and media messages combined.

You can request higher throughput directly through Meta.

The WhatsApp Cloud API supports common media types such as:

• Images

• Videos

• Audio files

• Documents

For the full and most up-to-date list, refer to Meta’s official documentation.

To create a permanent access token:

• Generate it through your Meta developer account

• Ensure the token has the required permissions and is not temporary

For more details, see how to create a permanent WhatsApp Cloud API token user guide.

To learn more about the WhatsApp Cloud API, see the Cloud API FAQs.

If you’re unable to send messages, check:

• Your WhatsApp Cloud API configuration (token, phone number, permissions)

• That your access token is valid and not expired

• That your Meta setup is correctly configured

If the issue persists, review your Meta configuration or logs.